Krasnow, Lauren Headshot.jpg
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
— Maya Angelou

Lauren G. Krasnow

New York

T 212.660.3905
M 917.414.9503

MBTI® Type: ESFJ. Practical + Results Oriented; Warm + Socially Smart; Competent.

Favorite Book: Mindset, Carol Dweck

CERTIFICATIONS + coursework 

  • Management and business training from the Wharton School of Business (with high honors)
  • CPC (Certified Professional Coach) through Institute for Professional Excellence in Coaching (iPEC)
  • Senior Professional of Human Resources (SPHR)
  • Myers-Briggs Type Indicator® (MBTI®) - certified to administer Step I and Step II assessments

Why did you become a coach?

My route to coaching started because of my law practice. I loved strategizing with my colleagues about their individual goals and obstacles (from BD, to managing up and managing down, to long-term career goals). I also loved advising my clients (mostly business owners or senior executives) as they handled both the day-to-day and strategic aspects of their businesses. I earned colleagues’ and clients’ trust by being compassionate yet straightforward, practical and results-oriented. Over time, I realized that my true passion focuses more on helping individuals than corporations. When I hired my own career coach, she asked me empowering questions that helped me (much more quickly than I expected) clarify my values and goals, eliminate many of my self-defeating thoughts and beliefs and create realistic action items to help me reach my goals.

Is there a particular lens through which you approach your coaching?

I believe people already possess all the resources they need to be successful. I view my job as helping clients access and trust those resources, including their intuition, much of which I believe (unfortunately) gets buried as we go through law school and encounter the daily demands of a challenging and logic-based profession. So lawyers often either end up focusing on what they “should” do, or else are driven by fear and negative thoughts, instead of uncovering what is authentic and right for them. By accessing our often-long-buried intuition, we can identify unconscious beliefs and thoughts that serve as obstacles to our success.

What do you see as the key benefits coaching provides?

To me, the key benefit of coaching is that it helps clients move forward by reframing the stories that they tell themselves – and that make them stuck. Like most seasoned litigators, I am good at crafting a “story” from disparate pieces of data – and I often witness other lawyers doing this as well. The problem is that sometimes all of us (lawyers, in particular) get stuck in our stories about ourselves and either feel hopeless (“there’s no way I will be able to change; this is just who I am”) or else suffer from analysis paralysis (“if I try X, I’m not sure that I’ll be able to succeed, but if I try Y, the same thing might happen, so maybe I’ll just keep doing what I’m doing”). I empathetically challenge my clients and help them reframe their stories when those stories no longer serve them positively.

What makes you a successful coach?

I help clients strip away the “shoulds” and the negative thoughts that permeate their self-talk, and I help propel them into forward motion to realize their full potential. I actively listen to my clients and flex my style to meet each client where he or she is at. I am a great listener, and I am particularly adept at “hearing” what is not being said aloud and at reading between the lines. Based on what I hear, I modify and tailor my approach to help each client move forward. I care deeply about helping my clients have the most satisfying lives possible, and that informs every aspect of my coaching.

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