Forget The Elevator (Pitch) - Networking Is About Taking The Stairs

I don’t know who came up with the expression “elevator pitch” but I have come to the conclusion that its (over)use is a turn-off for many of the lawyers we coach. This set me thinking. Undoubtedly, “elevator pitch” is a cliché but there’s another problem with it: An undue emphasis on the concept and its readiness for use with new contacts distracts from the reality that our networks are as much about the people we already know (or with whom we have a link) as they are about strangers.