Forget The Elevator (Pitch) - Networking Is About Taking The Stairs
Networking, whether for career purposes or for business development, has to be about so much more than that a well-rehearsed 30 second “pitch.”
Answering the question, “So, what do you do?”
Who would you be more likely to have questions for or want to strike up a conversation with? Who are you more likely to remember? The project finance partner? Or the bridge builder?
What is Your Market Message?
The concept of branding may seem like it is overdone but in order to succeed as an attorney, you must be able to describe what you do, for whom, and how you do it in a compelling and concise manner.